Indoscale™ is your one-stop team for taking Singapore products into Indonesia — market validation, business development and full market set-up, structured around the Market Readiness Assistance (MRA) grant.
*Subject to MRA eligibility and Enterprise Singapore's approval. Apply before you start — we prepare everything.
We sell where Indonesia buys
Indoscale™ is a one-stop Indonesia market-entry service by Firefish for Singapore businesses with products. We validate your demand, register your products, set up your legal entity and build your distribution — with our own teams on the ground in Singapore and Jakarta — and we structure every project so activities and evidence align with Enterprise Singapore's Market Readiness Assistance (MRA) grant, which supports up to 70% of eligible costs.
Entering Indonesia usually means juggling regulators, notaries, importers, marketplaces, agencies and lawyers — in a different language and legal system. Indoscale replaces that patchwork with a single accountable partner.
The MRA grant supports up to 70% of eligible costs across three pillars — up to S$100,000 per new market. Indoscale delivers all three, end to end, for Indonesia.
A 90-day live proof of concept: localise, list and sell up to three hero SKUs on Indonesian channels, A/B test price, pack and messaging — and get a go / no-go decision backed by real sales evidence.
From S$8,400 client share after 70% support
Explore market validationBuild your Indonesian commercial network: researched partner shortlists, one-to-one business matching with distributors and agents, outsourced in-market BD — or support for stationing your own BD hire in Jakarta.
Scoped to your pipeline up to 70% supportable
Explore business developmentA turnkey establishment programme: trademark registration, PT PMA incorporation, import/export licences, BPOM registration for up to five SKUs and Indonesia-specific agreements — one workplan, one evidence trail.
Six workstreams ≈ 9-month programme
Explore market set-upThe MRA grant by Enterprise Singapore (ESG) helps Singapore SMEs take their first serious step into a new market. If Indonesia sales haven't exceeded S$100,000 in each of the past three years, Indonesia counts as a new market for you.
| Pillar | What it funds | Cap / market |
|---|---|---|
| Overseas Market Promotion | Marketing & PR campaigns, trade fairs | S$20,000 |
| Overseas Business Development | Partner search, in-market BD, BD staff deployment | S$50,000 |
| Overseas Market Set-up | Entity, IP, licensing, tax planning, agreements | S$30,000 |
Support level: up to 70% of eligible third-party costs. Caps apply per new market. Subject to EnterpriseSG's assessment and approval.
Full MRA grant guideFree 1-hour discovery session. We map your products, readiness and the right pillar sequence for Indonesia.
We prepare the grant-ready proposal, quotation, deliverables and KPIs for your Business Grants Portal application.
After approval, our Singapore–Jakarta team delivers the programme — compliance, campaigns, entity or partners.
We maintain the evidence trail throughout, so your claim is documented, deliverable-matched and ready to submit.
The world's 4th most populous country — a consumer base 47× the size of Singapore's.
Southeast Asia's largest economy and largest e-commerce market by gross merchandise value.
Digital consumers shopping on Shopee, TikTok Shop and Tokopedia — with live commerce booming.
Singapore-made products carry a strong quality signal with Indonesian consumers and retail buyers.
Plenty of consultancies produce market studies. Indoscale runs the actual entry: our Jakarta team localises your listings, produces Bahasa Indonesia content, runs livestream commerce and marketplace campaigns, coordinates the importer of record and tracks every rupiah of performance.
The Market Readiness Assistance (MRA) grant is an Enterprise Singapore grant that supports Singapore SMEs expanding into new overseas markets. It covers up to 70% of eligible third-party costs across three pillars: Overseas Market Promotion (capped at S$20,000), Overseas Business Development (capped at S$50,000) and Overseas Market Set-up (capped at S$30,000) — per new market.
Our 90-day Indonesia market validation programme has a total professional fee of S$28,000, including agreed digital activation costs. With approved MRA support at 70% under the Overseas Market Promotion pillar, your estimated share starts from S$8,400. Grant support is subject to Enterprise Singapore's approval.
Broadly, you should be: registered and operating in Singapore, with at least 30% local shareholding; within SME thresholds (group annual sales turnover ≤ S$100 million or group employment ≤ 200 employees); and entering a new market — overseas sales in Indonesia not exceeding S$100,000 in each of the last three preceding years. Enterprise Singapore makes the final assessment; we sanity-check your eligibility in the discovery session.
We are the execution team for your Indonesia entry. Depending on your stage: we run market validation campaigns (listings, content, live commerce, A/B tests), find and vet distributors with one-to-one business matching, provide outsourced in-market business development, and deliver full market set-up — PT PMA incorporation, trademark, BPOM registration, import licences and bilingual agreements. Everything is delivered by our own people in Singapore and Jakarta and documented to MRA claim standard.
No. Projects that commence before application approval are not supported. Do not sign, pay or start work until Enterprise Singapore has approved your application. Indoscale prepares your proposal, quotation, deliverables and KPIs so you can apply first — and mobilise the moment you're approved.
Start with a complimentary 1-hour discovery session. We'll assess your MRA eligibility, shortlist your hero SKUs and map your fastest grant-supported route into Indonesia — no obligation.
Usually replies within the hour, Singapore business hours.